We designed and built the Gen E iOS and Android apps to include several features that make climate action quick and easy. Spot Impacts target a specific climate action, like planting trees, Boosts add to a users’ monthly balance, and Micro settings control the percentage users donate per purchase.
The Gen E site has two central goals: encouraging app downloads and providing visitors with climate news and informational content. We designed the site to first educate visitors through bold, clear messaging and then inspire them to take action using simple navigational tools.
INSPIRED BY ACTIVISM
Using a design language grounded in activism, we partnered with Gen E on various call-to-action initiatives including Climate Week in NYC and multiple social campaigns.