GEN E

APP

SITE

SOCIAL

PROMOTION

Generation Environment is an environmental fintech app empowering people to take action on climate change in their daily lives. Every time a Gen E user makes a transaction, the app automatically sends a percentage of their purchase to a vetted environmental nonprofit.

MICRO-PHILANTHROPY

We designed and built the Gen E iOS and Android apps to include several features that make climate action quick and easy. Spot Impacts target a specific climate action, like planting trees, Boosts add to a users’ monthly balance, and Micro settings control the percentage users donate per purchase.

THE SITE

The Gen E site has two central goals: encouraging app downloads and providing visitors with climate news and informational content. We designed the site to first educate visitors through bold, clear messaging and then inspire them to take action using simple navigational tools.

INSPIRED BY ACTIVISM

Using a design language grounded in activism, we partnered with Gen E on various call-to-action initiatives including Climate Week in NYC and multiple social campaigns.