THE PRAYER FLAG
The design is inspired by prayer flags, an important piece of symbolism for the magazine and the region. We subtly incorporated the color and shape into the logotype using a stencil serif font.
Inside Himalayas built a trusting audience through its regional expertise—our job was to consolidate those efforts by creating an assured visual expression that echoed and enhanced the print magazine.
We further expanded the brand language through various print editions ranging from a full-length magazine to one-off special editions. All of the design across print and online remained consistent and cohesive.