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    A motion design exploration for an in-the-works rebrand project.
    I do not think they need alt text, as they have descriptive captions that should be picked up by screenreaders.
    Outside team members at the 2023 “Hacking for Humanity” all-women hackathon, hosted by the Shequal Foundation.
    I do not think they need alt text, as they have descriptive captions that should be picked up by screenreaders.
    To explore options for sustainable packaging design, we offered the service pro-bono to a mission-oriented company in 2023.

    We think, rethink, design, and build for the world we want to live in

    Our team has years of experience in tech & design, but we return to the drawing board all the time. Our clients’ missions motivate us to think differently and deeply, operate transparently, and work efficiently.

    Project working values

    We approach every project with an open mind, without imposing a signature aesthetic, rote solution, or over-inflated budget. Our goal is to understand your organization to its core, delivering a solution that captures your ethos, fits in your budget, and meets your timeline.

    We know technology is a powerful tool when wielded appropriately. We also know that the best solution is sometimes not a technological solution at all–some challenges can be better solved with business strategy or people power.

    For end-users, sincerity means no misleading interfaces, no unnecessary data extraction, and language that reveals rather than conceals. For clients, it means we communicate transparently on process, sometimes pushing back or offering new ideas.

    Our solutions address genuine user needs, not a capitalistic desire to grow exponentially.

    We consider the broader context of every project, offering solutions focused on sustainability, accessibility, and equity.

    Budget-friendly & value-oriented does not mean bare & utilitarian. We design platforms & products that resonate because they capture a brand’s essence, function well, and look superb.

    How we work

    Our approach generally includes three steps—define, make, support—with plenty of room for flexibility to accommodate budgets of all sizes.
    01 Define
    To capture project, business, and user requirements, our team digs into your business model, goals, and the current state of your brand & technology. From there, we lay out a strategy for your project’s design & development.
    Key activities
    Sitemap | Research | Design exploration
    02 Make
    By this stage, we’ve defined the bulk of the experience—now it’s time to start creating. To ensure efficiency & mutual understanding, this phase is driven by collaboration between designers, developers, and copywriters.
    Key activities
    Design | Development | Copywriting
    03 Support
    We intend to be your long-term digital partner. Our full team provides ongoing support throughout the launch, alongside maintenance & content management training. We also review analytics & user feedback to continuously improve the design & build.
    Key activities
    Performance monitoring | QA | Iteration
    In practice
    Mauj
    Two iphones against a pink background showing the Mauj site. On one phone, an article on the screen reads "Debunking the Most Common (And Harmful) Myths about Self Pleasure." The other reads "Cycle" with an illustration of two nude women swimming toward each other to form a circle.
    Case study
    Creating a shame-free resource hub on sexuality & menstruation for Arab women everywhere with Mauj →
    01 Define
    Our team explores your history, assesses your values & goals, and researches the ecosystem in which you work. Based on our understanding of your audience & mission, we present a collection of creative concepts, visualized through mood boards and guided by tone-of-voice strategy.
    Key activities
    Workshops | Creative concepts | Tone of voice
    02 Make
    Building on the creative concepts & tone-of-voice strategy, we provide two to three initial brand identity explorations. Ultimately, your feedback helps us create a brand book showcasing typography, color, and art direction alongside relevant brand applications and messaging guidance.
    Key activities
    Visual identity | Brand book | Messaging
    03 Support
    Using the brand book as a foundation, we’ll roll out the brand across all your channels and provide ongoing support as your brand grows.
    Key activities
    Collateral | Social | Copywriting
    In practice
    Nui
    Screenshot of Outsides project with Nui
    Case study
    Returning to nature & natural materials to support sustainable fashion with Nui →
    01 Define
    To capture project & user requirements, our team digs into your goals and the current state of your technology. We’ll deliver a mind map, test plan, and test cases based on your requirements, ensuring functional & visual consistency between design & build.
    Key activities
    Design team collaboration | Compiling requirements
    02 Make
    We adopt a modular approach to website development, providing flexibility & scalability. This means that you can easily construct pages using modular elements without being overly concerned about design. Plus, it’s easy to expand the site with new modules.
    Key activities
    Development | QA
    03 Support
    We intend to be your long-term digital partner. Our full team provides ongoing support throughout the launch, alongside maintenance & content management training. After launch, we continue to provide updates, find & fix bugs, and address compatibility issues.
    Key activities
    Performance monitoring | QA

    Article ·

    Why we pass on certain projects

    Not every project is a good fit for Outside. Here's how we make decisions about clients.
    Our reasoning →
    The Mauj site on an iPhone.
    Three iPhones showing various pages of the Gen E app.

    More about us

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