Project working values
We approach every project with an open mind, without imposing a signature aesthetic, rote solution, or over-inflated budget. Our goal is to understand your organization to its core, delivering a solution that captures your ethos, fits in your budget, and meets your timeline.
We know technology is a powerful tool when wielded appropriately. We also know that the best solution is sometimes not a technological solution at all–some challenges can be better solved with business strategy or people power.
For end-users, sincerity means no misleading interfaces, no unnecessary data extraction, and language that reveals rather than conceals. For clients, it means we communicate transparently on process, sometimes pushing back or offering new ideas.
Our solutions address genuine user needs, not a capitalistic desire to grow exponentially.
We consider the broader context of every project, offering solutions focused on sustainability, accessibility, and equity.
Budget-friendly & value-oriented does not mean bare & utilitarian. We design platforms & products that resonate because they capture a brand’s essence, function well, and look superb.
To capture project, business, and user requirements, our team digs into your business model, goals, and the current state of your brand & technology. From there, we lay out a strategy for your project’s design & development.
Sitemap | Research | Design exploration
By this stage, we’ve defined the bulk of the experience—now it’s time to start creating. To ensure efficiency & mutual understanding, this phase is driven by collaboration between designers, developers, and copywriters.
Design | Development | Copywriting
We intend to be your long-term digital partner. Our full team provides ongoing support throughout the launch, alongside maintenance & content management training. We also review analytics & user feedback to continuously improve the design & build.
Performance monitoring | QA | Iteration
Our team explores your history, assesses your values & goals, and researches the ecosystem in which you work. Based on our understanding of your audience & mission, we present a collection of creative concepts, visualized through mood boards and guided by tone-of-voice strategy.
Workshops | Creative concepts | Tone of voice
Building on the creative concepts & tone-of-voice strategy, we provide two to three initial brand identity explorations. Ultimately, your feedback helps us create a brand book showcasing typography, color, and art direction alongside relevant brand applications and messaging guidance.
Visual identity | Brand book | Messaging
Using the brand book as a foundation, we’ll roll out the brand across all your channels and provide ongoing support as your brand grows.
Collateral | Social | Copywriting
To capture project & user requirements, our team digs into your goals and the current state of your technology. We’ll deliver a mind map, test plan, and test cases based on your requirements, ensuring functional & visual consistency between design & build.
Design team collaboration | Compiling requirements
We adopt a modular approach to website development, providing flexibility & scalability. This means that you can easily construct pages using modular elements without being overly concerned about design. Plus, it’s easy to expand the site with new modules.
Development | QA
We intend to be your long-term digital partner. Our full team provides ongoing support throughout the launch, alongside maintenance & content management training. After launch, we continue to provide updates, find & fix bugs, and address compatibility issues.
Performance monitoring | QA