The client
Exploring the future of lab-grown meat through an agency collaboration.
Why this matters
To sustainably feed more than 9 billion people by 2050, we need to produce 50 percent more food and decrease carbon emissions by two-thirds. Compared to industrial agriculture, Fork & Good’s production process uses 15 times less water & 70 percent less land, without the need for antibiotics.
The project
In collaboration with the design agency Mother, we developed a playful, animated website to tell the story & science behind the lab-grown meat company Fork & Good.
Pigs can fly
The Fork & Good logo is an expressive cartoon fork that bounces, laughs, and licks its lips. To walk users through the possibly unfamiliar concept of lab-grown meat, we used animation and transitions that make the experience interactive and approachable. Words bounce onto the page while photos glide smoothly across it. The fork, when hovered over, turns into a smiling contact button.
Dumpling-chic
Mother created a playful brand using bold primary colors and a quirky font. We translated that look & feel into an equally stand-out digital experience, using a different color combination on each page, a color-changing navigation bar, and a 404 page full of raining dumplings.
