FOR DAYS

STRATEGY

SITE DESIGN

For Days is a closed-loop fashion brand that significantly reduces the water usage, carbon emissions, and waste associated with clothing manufacturing.

ZERO WASTE

The brand incentivizes sustainable shopping habits. Customers can buy clothing made from repurposed materials and return the clothes in exchange for store credit. The returned material is then recycled into new garments.

SWAPS & CREDIT

Several options for trading in clothing, including the option to “swap” items, made the For Days’ shopping experience atypical. We created a custom, flexible check-out process with a clear interface that makes it simple for users to use and earn credits and swap clothing.

MODERN NOSTALGIA

The brand is inspired by breezy, simple LA style and by its relationship to vintage and thrift shopping. The clothing is repurposed, so nothing about the photography or art direction could be over-polished. We opted for an authentic, clean, and uncomplicated look & feel.